Milan Mayor’s Desire To Cut Car Use Shared By Luxury Real Estate Developers

The Milan HQ for Italian real estate developer COIMA—2,000 square meters of upscale glass, iron and wood—sits at the junction of three busy roads: Via Melchiorre Gioia, Viale Luigi Sturzo, and Via Della Liberazione. The roads are flanked by new-build cycleways which, if Milan’s mayor gets his way, will become part of the most ambitious active travel network in the world.

Much of the four-lane Via Melchiorre Gioia has recently been topped with a vibrant park, the Biblioteca degli Alberi di Milano. Car-free and laced with footways, free open-air performances are often staged in the park, known to all as BAM.

A vertical forest, two apartment blocks covered with trees and shrubs, rises from one of corner of BAM. This is the COIMA-commissioned Bosco Verticale development, built in 2015. Across the way is the head office for the fashion brand Versace.

Modernist office buildings housing Google, Accenture, and Samsung dot the wider Porta Nuova development, a former rail yard, derelict for many years but successfully redeveloped by COIMA and other real estate developers. (Porta Nuova is owned by the Persian Gulf’s Qatar Investment Authority, a unit of the emirate’s sovereign wealth fund.)

UniCredit—Italy’s largest bank—is headquartered in UniCredit Tower, which, thanks to its crafty spire, remains Italy’s tallest building. The 231-meter skyscraper has glorious views over BAM and its dreamcatcher grid of walkways.

“We developed BAM on behalf of the city of Milan; we manage it under an agreement with the city,” said COIMA’s sustainability officer Stefano Corbella.

We were talking in the early evening at the busy road junction opposite COIMA’s HQ, which opened in 2019. We walked through BAM, crowded with people heading to and from restaurants and shopping at still-open small market stalls. Motor traffic noise was reduced to almost nothing as we reached deeper into the park.

“There were no bike paths here before we started working on the project,” said Corbella.

“We added approximately four kilometers of cycling path integrated with other developments that the city of Milan was doing.”

“One of the challenges we faced when we started the design [for Porta Nuova] was that Via Melchiorre Gioia and Via Della Liberazione cut the entire site in the middle,” said Corbella.

Solution: bury them.

As well as carving out space for BAM, this highway capping also created a new public square, Piazza Gae Aulenti.

“To make the public spaces more appealing, we lifted everything by about six meters,” said Corbella.

Subtle landscaping disguised the height difference, gifting a scenic slope to a flat neighborhood.

“The area was derelict for decades after the rail yard closed,” remembered Corbella.

A down-at-the-heels fairground operated during the 1980s; plans in the 1990s to arrest the expanding urban decay didn’t leap from the drawing board.

“COIMA started the development of Porta Nuova in 2004, and finally, the project succeeded,” said Corbella.

Several mayors have come and gone in that time, but all have supported the real estate developers working on different parts of the former Varese train station and its no-longer-needed rail yard. (Pelli Clarke Pelli designed the largest part of the development, the Garibaldi area near the Garibaldi railway station.)

What was once one of the most significant regeneration projects in Europe—much completed by the time Milan hosted the World Expo in 2015—is now one of the wealthiest districts in the world, with luxury residential, commercial, and business use. COIMA prides itself on its regeneration credentials—it develops affordable housing as well as high-end apartments and business buildings—and it claims Porta Nuova is the first development in the world to achieve both the LEED for Cities and Communities and WELL Community sustainability certifications.

Bankers, fund managers, and private equity investors live in swanky Porta Nuova apartments. Milan is Italy’s financial capital, and the bright lights—and generous tax breaks—of Porta Nuova attracted finance workers leaving London after the depredations of Brexit.



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